Multi-market Cyber Monday and Christmas campaign across six territories, designed to maximise peak-season revenue
The Brief
A European consumer electronics for kids retailer with major markets across France, Germany, Spain, Italy, the UK, and the US needed a coordinated multi-market campaign to maximise revenue during the industry’s critical peak season. Each market required tailored campaign variants reflecting its own catalogue of own-brand and licensed products.
The Approach
- AI-accelerated production
Used AI creative tools to localise promotional assets and translations at speed across six markets - Regional paid media strategy
Targeted ad variants across Facebook, Instagram, TikTok Live Shopping, and LinkedIn — with strategic bid adjustments by market - Giveaway-led acquisition
Cyber Monday and Christmas giveaways used as engagement hooks to grow social followings ahead of peak buying periods
Outcome
2X seasonal sales versus same period prior year
- Daily sales more than doubled between Cyber Monday and Christmas peaks
- Significant SEO and GEO visibility gains across three target markets
- Strong social following growth driven by giveaway mechanics
My Role
Led SEO and GEO enhancement, monitored and optimised paid media placements daily, provided art direction across all creative assets, and coordinated technical implementation with the company’s web vendor
To respect clients’ asset usage rights, visual references in this case study are illustrative. Strategic thinking, outcomes, and project details reflect real engagements.