About

Creative strategy, brand marketing, and project delivery — I work across all three, and the intersection is where the most interesting work happens.

I am a Hong Kong-born creative strategist and designer with over 13 years of experience across design studios, agency environments, NGO communications, and independent consultancy. I have built my career at the point where strategic thinking meets hands-on craft — developing brand identities, running multi-channel marketing campaigns, and managing complex creative projects from brief through to delivery.

I believe good design is empathetic and purposeful. I bring that same conviction to everything I work on — whether I am shaping a brand’s visual identity, planning a digital campaign, or coordinating a cross-functional team across multiple work streams.

Design
My creative practice spans graphic design, brand identity, multimedia production, UX/UI, and visual storytelling. I work across the Adobe Creative Suite — Illustrator, Photoshop, InDesign, Premiere Pro, After Effects, Lightroom, and Firefly — as well as Figma and Canva, producing everything from brand systems and packaging to motion graphics, video content, and multilingual campaign materials. I am equally comfortable in print and digital environments, and I understand production from artwork to finished output.

Marketing
I design and execute full-funnel marketing strategies across GEO, SEO, paid media, social media, email marketing, content strategy, and influencer partnerships. My experience spans lifestyle, aviation, technology, education, and social impact sectors, with campaign exposure across APAC and multi-regional markets in Europe and the USA. I stay closely attuned to the evolving digital landscape — including AI-assisted tools and emerging platform behaviours.

Project Management
I have led cross-functional teams across design, video, copywriting, and development — managing vendor relationships, client communications, and end-to-end project delivery within budget and on schedule. I am equally effective in the strategic conversation and in the operational detail that makes execution reliable. I genuinely enjoy the process of bringing people, ideas, and timelines together into something coherent and well-made.

A native Cantonese speaker, I also work professionally in English and Mandarin, and have produced multilingual communications for culturally diverse audiences. Away from the screen, I find my balance in nature, art, and music — a counterpoint that keeps my creative thinking honest and grounded.

I am open to opportunities with particular interest in creative strategy, marketing management and brand communications — especially within lifestyle, arts, education, wellness, and social impact sectors.

If you are looking for someone who can hold the creative vision and the project plan in the same hand, I would love to connect. Browse my work or get in touch — I look forward to hearing from you.