Founding loyalty programme designed to deepen community and grow recurring revenue
The Brief
A premium wellness studio needed a structured way to deepen member relationships and grow recurring revenue – through a founding loyalty programme and a PR-led launch event to seed visibility within Hong Kong’s wellness community.
The Approach
- Insight-driven foundation
Analysed member behaviour to identify four engagement tiers - Premium-aligned architecture
Four-tier system built on lifestyle perks, not discount incentives - Distinct yet cohesive identity
Logo, member kit, and collateral sitting within the parent brand - Curated PR launch
Influencers balancing wellness authority and lifestyle audiences
Outcome
8 influencers from diverse backgrounds joined the one-day in-studio experience and shared their journeys on social media
- Notable brand visibility uplift via influencer-led launch
- New lifestyle brand partnerships connected
- Increased upsell across retail and course bookings
My Role
Led concept through execution. Built all customer-facing materials, managed influencer outreach, oversaw event design
To respect clients’ asset usage rights, visual references in this case study are illustrative. Strategic thinking, outcomes, and project details reflect real engagements.